Blog Post


The need for greater traceability in the meat & seafood industry

Adapt Ideations • Nov 09, 2020

Globally we consume 350 million tonnes of meat and 154 million tonnes of seafood every year.

Globally we consume 350 million tonnes of meat and 154 million tonnes of seafood every year according to The World Counts & EU Science Hub. The meat and seafood industry has a high export and import rate, due to the global demand for fresh meat and seafood. Many suppliers of fresh seafood and meat focus on locally sourced produce or imported fresh produce from various global regions. As health-conscious trends increase, frozen meat and seafood have decreased in demand by consumers due to the increasing popularity of fresh foods. Therefore, companies in the industry are focused on the push towards the ‘fresh’ and ‘local’ origins of their meat and seafood. Strict regulations and compliance are now highlighting the need for greater traceability and cold chain management of perishable food throughout the cold chain with innovative solutions. Greater traceability and monitoring will allow companies in the industry to achieve higher levels of visibility of their products and their supply chains by implementing IoT enabled asset tracking solutions.


The supply chain of meat and seafood companies within the industry are often complex due to the perishable nature of produce. This highlights the importance of supply chain visibility and traceability. HealthFacts 2018 states that meat and seafood must be refrigerated at a consistent temperature of 4 degrees Celsius to reduce bacteria forming and to preserve the longevity of the produce. It is necessary to package meat and seafood tightly to eliminate airborne diseases from affecting fresh and perishable food. Cold chain management of meat and seafood during transportation is critical and must be monitored due to their perishable nature. Most alarmingly without supply chain visibility and traceability perishable food that has experienced temperature excursions and other challenges within the supply chain could go undetected. Companies in the meat and seafood industry need to ensure that their supply chains are efficient as possible and that they can identify when potential supply chain issues have occurred allowing necessary action to be taken as soon as possible. Achieving greater supply chain visibility in the seafood and meat industry will enable greater traceability and transparency to be attained not only for companies in the industry but also their subsequent transport partners.


Adapt Ideations' IoT enabled asset tracking solution KELVIN Pro monitors the near real-time temperature, location, light & shock experienced by high-value and temperature sensitive consignments. The IoT enabled asset tracking solution will enable greater supply chain visibility to be achieved for the meat and seafood industry and empowers both businesses and transport partners to monitor the fresh perishable food during transportation. The asset tracker can easily be placed inside consignment boxes to accurately monitor the temperature of the meat and seafood during transportation. Near real-time alerts when set parameters are violated ensures that supply chain issues can be minimised and necessary action can be taken as soon as possible.


Costs associated with supply chain issues such as temperature excursions within in the industry can be greatly alleviated by utilising IoT enabled asset tracking solutions such as Adapt Ideations’ KELVIN Pro. Sharing data that is collected also enables companies in the industry to strengthen their relationship with suppliers and clients due to increasing transparency. Complex supply chains and cold chain management further highlights the need for greater supply chain visibility and traceability.


Contact us today at enquiries@adaptideations.com to enquire about our IoT enabled asset tracking solutions.

Powerful and reliable, asset tracking and monitoring solutions.

Innovative monitoring solutions for high-value & temperature-sensitive assets.

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Awards & Recognition


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Best Temperature Monitoring Solution Provider


Awarded by India Biologics & Vaccines Outstanding Industry Awards 2022

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Adapt Ideations Recognised As A Supply Chain Leader


by Alcott Global on Supplify's Supply Chain Tech Map 2.0

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Technology Excellence in Cold Chain


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With a focus on real-time monitoring through IoT solutions, we aim to showcase the advancements that contribute to the efficiency and compliance of global pharmaceutical supply chains. Evolution of Temperature-Controlled Logistics Temperature control has undergone a remarkable transformation in the last two decades. Stringent global regulations, customer demand for new temperature ranges, emerging markets with extreme temperatures, and the growing value of drugs like biologics have been essential driving forces. These factors have spurred the evolution of temperature-controlled logistics to meet the demands of a rapidly changing world. The landscape of temperature-controlled logistics is evolving, thanks to technological advancements. Trends include the growing availability of prequalified shippers simplifying the validation process, sophisticated supply chain services, a rising interest in reusable packaging, and advances in temperature-monitoring technology. 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