Blog Post
The transformation of supermarkets: Supermarkets 3.0
Adapt Ideations • May 06, 2019
The use of emerging technology can be referred to as supermarkets 3.0 which includes the industry using robots, AI, data analytics and machine learning to enhance every aspect of the company.
One day you enter a grocery store only to find it jam packed with shoppers like yourself doing their shopping. You finish your shopping and then head to a register to only find out that there are only three registers open that already have queues that seem miles long. To your frustration you end up waiting 15 minutes before even being served. It’s not only a frustrating process for yourself but the staff also behind the checkouts serving. With this being said, it’s no wonder why our supermarket experience as we know it will inevitably change in the near future and should for that matter.
Companies are looking at ways that they can use emerging technology of course all before their competitors do so. Employing emerging technology will not only change customer’s experience but also the way in which they shop. The use of emerging technology can be referred to as supermarkets 3.0 which includes the industry using robots, AI, data analytics and machine learning to enhance every aspect of the company. With supermarkets looking to decrease their overall waste, maintain their growth and increase profits, they must turn to emerging technology in order to achieve these objectives.
As mentioned by News.com, Coles supermarkets recently reported that their online sales have increased by 30% within the past year. However, little do most people know, online delivery in fact makes very little profit for supermarkets due to the labour-intensive process in order to fill the orders. In most cases an employee has to go pick the order and scan in each product, pack the items, print their receipt and then deliver the order to the customer.
Automating this process has become a priority for super markets. In saying this, one might think but what about employees of the company. While many retail jobs will be at risk, many jobs will be created and reallocated for employees. Just as we have seen with the emergence of self-serve areas in the retail space, employees have since been trained to operate the machines and fix issues when they arise.
It’s not new to see robots working within warehouses. Retail giants will look to employee robots within warehouses rather than humans in order to achieve a host of benefits as online sales continue to grow such as increased productivity, decreased manual labour, and decreased waiting times for customer’s orders as they can be picked, packed and sent out much faster.
Emerging technology will essentially transform in-store experiences not only for customers but also employees. As emerging technology is implemented, it will allow insight to be developed into the greatest offerings that a store has to offer, effectively allowing stores to capitalise on this. Supermarket giants have begun to develop strong partnerships with technology companies in order to transform their retail experience.
Amazon has recently established their own grocery stores and implemented ‘Amazon Go’ effectively allowing customers to enter the store and scan the products they would like, place it in their trolleys and leave the store once finished without having to proceed to a physical checkout, charging the total amount to a card linked to the application. It goes without saying that customers are carefully watched via sensors and cameras monitoring their movement and whether they are scanning in the products.
From the mid 2000s we have seen the roll out of self-serve checkouts allowing the checkout experience to be automated to some degree for customers willing to scan their own products. The National Retail Association
reports Australian retailers alone lose an estimated 4.5 billion in stock loss. Machine learning systems will effectively contribute to assisting in decreasing the losses of these companies with smart camera equipped systems developed, being able to detect when customers are potentially scanning in different products than they have.
With the increased utilisation of emerging technology, we will begin to see the use of data analytics become increasingly important for companies to understand how they are performing and reasoning behind consumer’s choices. Data analytics will effectively give insights into daily activities of stores such as movement of equipment and assets in stores, refrigerator temperatures, and even location of trucks. Effectively the use of analytics will allow productivity to be increased as tasks will be able to be completed smarter, safer and simpler therefore allowing employees to be invested in more meaningful and important tasks.
Such analytics can give insight into purchases of customers allowing regular habits to be tracked. On various levels this is able to assist supermarkets by predicting inventory needed allowing suppliers to be notified, of seasonal changes, popular lines of products, and customer buying behaviour. Greater marketing techniques can also be developed from the insights collected from the data. As such machine learning principles will be able to be applied allowing effective recommendations to be made for example highlighting products that may go with regular purchases of items that customers make.
It’s no wonder why super markets are treating the implementation of emerging technology as a rat race between them and their competitors. The faster they are able to implement emerging technology, the greater chance they will have of being able to increase their sales, further their growth and reduce wastage while having a greater advantage over their competitors.
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