The Importance Of Supply Chain Visibility For The Meat Industry
Growing trends and overall supply chain challenges highlights that supply chain visibility and greater traceability is becoming an increasingly important requirement for companies, suppliers, and clients within the industry.
The meat industry has a highly complex supply chain due to the perishable nature of meat and the number of processes that it must go through from farm to the end consumer or client. The complexity of the supply chain management highlights that greater near real-time visibility needs to be developed in order to understand if and when supply chain issues occur. Supply chain visibility into the entire meat supply chain provides companies within the industry and the industry as a whole with both a competitive advantage and greater trust between companies, suppliers, and their clients.
A report released by MLA in 2019 found that Australia was the largest exporter of sheep meat in 2018 and exported over 1.1 million live cattle in the same year. The value of Australia’s beef and veal exports equated to approximately AUD$10.8 billion in 2019, as further highlighted by MLA. Evidently, Australia’s beef exports are significant to our economic growth and the quality of our meat garners global demand. However, the complex supply chain of meat must be monitored to ensure that challenges within the supply chain such as temperature excursions does not occur. The use of asset tracking solutions allows greater visibility and traceability to be achieved for companies within the meat industry in addition to ensuring food safety regulations are adhered to.
Supply chain challenges caused by dynamic market forces is a prevalent issue that can greatly affect the meat industry. Food manufacturers today face unprecedented challenges when it comes to exporting fresh produce at such high global demands. This is particularly relevant to the meat industry as the global meat and poultry consumption levels are expected to reach 313 million metric tons in 2023 as reported by Business Wire in 2020. This indicates further growth of beef exports and other types of meat from countries such as Australia, which are globally known for their high quality beef. However, growing trends and overall supply chain management challenges highlights that food supply chain visibility and greater traceability is becoming an increasingly important requirement for companies, suppliers, and clients within the industry.
Greater supply chain visibility will enable the meat industry to respond to tightening government regulations and compliance measures
The Australian and New Zealand Food Standard Code legislates the measures that must be taken for all companies involved in the industry. Chapter 4, section 4.2 of the code dictates how all poultry and primary red meat food production companies must ensure food traceability can be identified. Through enhanced supply chain visibility, companies can ensure they comply with these government regulations. Furthermore, greater traceability enables companies to ensure the product has been handled correctly and monitor vital conditions that the product undergoes. Strict regulations and standards put in place highlight the importance of traceability for the industry and allow companies to understand if supply chain challenges are occurring. Greater traceability and supply chain visibility allows companies within the industry to also strengthen their relationships with suppliers and clients.
Enhanced supply chain visibility can reduce supply chain inefficiencies occurring for a prolonged time such as temperature excursions
Utilising IoT enabled asset trackers allows the viability of high value products be monitored in near real-time and collect vital data. Within the industry, there have been occurrences of meat substitution during global exportation although incredibly rare. Cases have occurred whereby high value beef and meat products are being swapped out with inferior quality meat. This action is illegal and causes great supply chain issues and can have serious financial implications for companies involved. With the implementation of asset tracking solutions during logistics processes, this issue can be detected and necessary action can be taken to improve systems as well as highlight necessary changes in other areas such as improving a company's carbon footprint.
At Adapt Ideations, our solutions are catered towards providing companies with the best tools needed to combat challenges experienced in the supply chain such as visibility and traceability. Our IoT enabled asset tracker KELVIN Pro enables near real-time monitoring of the location of high value assets. KELVIN Pro is an innovative digital asset tracking solution that will provide much needed visibility to the industry. Our IoT enabled asset tracking solution is fitted with shock, light and temperature sensors that collects vital data and relays near real-time alerts back if any deviations occur. This enables businesses to monitor high value assets and take necessary action when required. The utilisation of our digital asset tracking solution will allow greater supply chain visibility and traceability to be achieved and ensure that regulations and compliance is adhered to.
Enquire today at enquiries@adaptideations.com for further information on how greater supply chain visibility and traceability can be achieved through our solutions.
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